Her assignment was to figure out what ‘Downtown Vancouver’ means to its stakeholders, its neighbors, and its visitors.

Why does this matter? It’s the basis of how Vancouver’s Downtown Association will strategize its recruiting efforts, celebrate what is good, and take steps to address what could be stronger.

Reeves’ findings are based on three significant approaches to ‘mining the opinions’ from a very broad sampling of participants over a several month period. Here’s a link to her report.